"If you could only sense how important you are to the lives you meet; how important you can be to the people you may never even dream of. There is something of yourself that you leave in every meeting with another person."
- Mr. Rogers
Your wealth of knowledge is under-appreciated.
Not by others, but by yourself.
You heard me right... you don't know how powerful you are or what a difference you could be making in others' lives.... and in the lives of those who know those people, and so on.
Spend 28 minutes today finding people you can help with what you know.
If you think you don't know something, go learn it. Set a lunch meeting with a lender or home insurer or inspector. Go see a house you haven't seen before.
Voila, you now know something new to share. INFORMATION IS FREE.
This is not rocket science. And you are brilliant.
Go find some people who need your help for 28 minutes right now.
Who could you help? Well, a For Sale By Owner...
Educating your database with a spirit of contribution
helps others want to recommend you.
This is going to be a fun one and may be counter-intuitive... but trust me!
Take 28 minutes today and Contact everyone you can think of who is DEFINITELY not a lead. ( Ideas are below) Your job on these contacts is to be clear this call is not about asking them to buy or sell...
but about giving them some information that could help someone they love.
Those people who are NOT leads are sometimes the most anxious to help you find someone who is.
Ideas of who to contact:
Ideas of Education to help with:
Before I dive into the lessons I learned from Everest, first of all, how did the whole thing start?
The credit goes to the documentary movie “Touching the Void”.
It was my first winter in Boston. As a fresh MBA graduate, I was working a 12-hours-a-day corporate job and focused on my career track only. For a book nerd growing up in Beijing, mountaineering was totally “other-worldly”. In fact, I was so scared of the brutal cold that, before that movie, I had not even ventured the 4-blocks walk from my home in Back Bay to the Charles River.
I had no idea humans could be so powerful until I saw that movie! I wondered, is “mountaineer” some kind of special specie, a superhuman? Can an ordinary person like me ever do something like that?
I became curious!
I went to the library and borrowed as many documentaries on mountaineering as I can – there’s no streaming Netflix yet. And guess what, Everest is the one standing out most on...
What sort of Quality are we seeking in our Lead Generation?
Big income earners ask this of themselves all the time...
Seth Godin wrote a post not long ago I'm pasting in below.
Today's 28 minutes are to be spent on taking ONE form of your Lead Generation and in 8 minutes you brainstorm and improve the quality. Improve the words you say, the piece you send, the envelope it goes in, the signature in your email.
Something. EIGHT minutes. Go!
The other 26 minutes are to USE the improvement today for 26 minutes. - Note the difference in the results by spending 8 minutes on improving quality. This is called "improving your customer service."
Thinking clearly about quality. By Seth Godin:
There are at least three ways we use the word 'quality' at work: Quality as defined by Deming and Crosby: Meeting spec. If you can reliably, and without drama, deliver precisely what you have promised, this is quality. This is what happens when...
That home you found yesterday? Use it today on social media. If it's not your listing, don't claim it is or mislead... remember you got permission to market it, right? Be sure to be clear and don't give the address. Ask people to PM you for more info or to schedule a showing. Yes, you can give a general area or school district so you get leads you want to work.
Something like this:
"I was researching homes in the ABC School district and ran across this hidden gem. Under $240K, it's got 3 bedrooms and 1.5 baths and is ready for your touches. Some elbow grease could mean adding equity right away! Best of all, I believe you could buy FHA which means you can get down-payment assistance from family (or others) and shhhh... I've talked to the listing agent and seller may be open to paying...
Would it help…?
When your clients are at a decision point and monkey mind kicks in for them use this subtle touch of positivity:
Would it help if you knew the only way I got...
The daughter went to the used car lot, returned to her father and said, “They offered me $1,000 because they said it looks pretty worn out.”
“Okay,” the father said. “Now take it to the pawn shop.”
The daughter went to the pawn shop, returned to her father and said, ”The pawn shop offered only $100 because it is an old car.”
“I see,” the father said. “Now go to the car club and show them the car. Come back and tell me what they say."
The daughter then took the car to the club, returned and told her father, "Some people in the club offered me $100,000 for it because it’s a Nissan Skyline R34. They said...
Continuing our discussion on education. Keep "loving" on your database this month... educating them so they have knowledge of all their options around real estate.
This is a loving thing to do... to help them learn.
Most Buyers who have little cash don't understand that Sellers can pay most of the closing costs in a purchase.
Yes, the market may be too hot in your area for the absolutely best houses to ask for that, but my bet is there are SOME homes that have been on the market for more than a few months and have Sellers that may be willing to do this for a Buyer.
Find one that will consider it and ask the listing agent (if you aren't the agent of course) to allow you to market the home to your Database with that specific offer.
When they say yes, go for it.
Calculate what the FHA down payment (which can be paid by someone else, see earlier post or just google it) and closing costs (if Seller paid for all allowable) would be for the home and...
Without knowing something, a person isn't stupid, just ignorant.
Realtors can change that.
Today's LAD Club idea is about educating on Buying a home.
The majority of Americans who do not own a home believe you must put down 20% to buy a home. We know that's not the case, even for conventional loans.
How often are you promoting various loan programs? Through this month I'm going to give you several ideas to promote a particular loan program to generate a lead.
If it doesn't apply to your area, no problem, find another one that does. There are dozens and dozens to choose from.
Today we'll talk briefly about FHA. Wikipedia states: The 3.5% down payment requirement can be satisfied with the borrower using their own cash or receiving a gift from a family member, their employer, labor union, or government entity.
Does your database know that? Educate them on this... and on how much equity people who bought homes over the...