YCM Coaches Coaching Plans Purchase Courses Contact Us YCMNews Blog Members Log In

Monday News You Can Use 03.29.2021


Ouch - Mileage tax considered 
Remote workers? Top 5 Destinations
Mortgage rates up - house prices too! 
Box Brownie (virtual Stager and photo fixer) cuts prices!


Tech Tip

I want this https://maskfone.com/


Conversation advancer of the week: 

At the end of any presentation instead of asking “Do you have any questions?” which implies that the listener should have questions, ask...
Continue Reading...

Lead A Day Club 03.26.2021 - YOU ARE POWERFUL!

Uncategorized Mar 26, 2021

LAD 28 Minute ACTION

YOU ARE POWERFUL. Your words are powerful.

Spend 8 minutes thinking of positive adjectives you could use in conversations with potential buyers and sellers. Write down as many words as you can think of to positively describe those heroes on their journeys.
Spend the rest of your 20 minutes using those words in conversations with Leads you have. At the end of each conversation, ask those Leads who else they might know you can help.
Hi John! I was just thinking about you and Jenny and how incredibly courageous you two are brilliantly using this opportunity in your lives to move up from that perfect little starter home you bought 5 years ago into an even better home #2 while rates are still low! You two are really showing the world how smart you are to make this move now! I bet you have other friends that should be doing this too and are just waiting.
Anyone come to mind I should talk...
Continue Reading...

Lead A Day Club 03.25.2021

lad lead a day Mar 25, 2021

Success is the sum of small efforts repeated daily!

Top earning Agents tend to do the Same Actions day in and day out. What routine do you have?
If you don't have one, start with just 45 minutes a day planned.
 Perhaps you'll include the 28-minute daily LAD club idea each day. Do it for a month.

No excuses. Only then add 15-45 minute increments. Don't move on until you master 1 section at a time.

If you have one that's not working for you, what should you change about it?

LAD 28 Minute ACTION

Getting involved in your community is a great way to establish yourself as a local presence, get into relationships with other local movers and shakers... and also, of course, to give back!

Today's idea is to spend 28 minutes deciding how you will get involved in your local community for the next 30 days. If you focus for 28 minutes you'll find something. Promise.

Here are some ideas:

  • Be a guest speaker at a local community college to discuss the...
Continue Reading...

Lead A Day Club 3.24.2021

lad lead a day Mar 24, 2021

A little Stretch now and then is a good thing.

LAD 28 Minute ACTION

A few weeks ago, we asked you to stretch. That unless you were on track for Goal (for the week, month, year) that you were to do MORE than 28 minutes of Lead Gen.

How was that to stretch? Did it go beyond your comfort level?

  • Were you mad at us for asking?
  • Did you blow it off completely?
  • Did you DO it and nothing new came of it?
  • Did you DO it and got something AWESOME from it?

Here is your 28-minutes for today:

5 minutes - Write down what your experience was from that exercise. Be in total observation and truthfulness about it. What happened?

Then spend 20 minutes contacting as many as you can from the list below in this order:

1st - Hot Leads

2nd - Warm Leads

3rd - Old Leads

Yes, check-in.

And THEN offer something MORE. Something you can offer that's over and above from the list below:

An article you saw/read recently that relates to them and what they...

Continue Reading...

Lead A Day Club 03.23.2021

lad lead a day Mar 23, 2021


6+Figure a year Earners learn to become a Master of doing "it"
RIGHT the first time and doing it quickly.
“If you don’t have time to do it right, what makes you think
you’ll have time to do it over?”
-Seth Godin

LAD 28 Minute ACTION

You can hit 40 doors in 28 minutes. We know. We've done it.

Today's action is to Prepare 40 flyers and knock on the 40 doors around the best recent sale you've had in an area you want to duplicate (not the 20 miles away from one...). (You can do this and still social distance while wearing a mask.)

If you don't have a listing, see if you can get the OK to knock around an office sale in an area you like.

The conversation might go like this:

“We (or I, or My Office) just put a home under contract for sale over on 1234 Main Street in our neighborhood. We had over 4000 people view it on Zillow and 15 showings in the XX days it was on the market (use the actual...

Continue Reading...

Monday News You Can Use 03.22.2021

Federal Reserve Notes Good stats 
Why mortgage rates are rising - but they are still historically low
Angies List rebrands! 


Tech Tip

Technology you might want to Consider ShowcaseIDX 

Rather than Zillow or your boring IDX feed try ShowcaseIDX -
$60 a month for some stunning native built into your website search engines.


Conversation advancer of the week: 

Consider Stopping using these phrases in...
Continue Reading...

Lead A Day Club 03.22.2021

lad lead a day Mar 22, 2021

It does not matter how slowly you go
so long as you do not STOP.


LAD 28 Minute ACTION

Today's 28-minute Lead Generation idea is to Sponsor a Contest.

Contact your local non-franchised diner, restaurant, or gym and talk with the owner/ manager about hosting a contest. Offer to pay for a free month of membership, a meal, or some other item in exchange for being able to collect cards or information sheets in a fishbowl or better yet, a Raffle Box.

You could also do a flat-screen tv (they’re cheap now) every quarter (or something else large like that) for all entries each quarter. The owner may even Co-Sponsor it with you!

The conversation might go like this:

“I really enjoy your establishment and wanted to create a little excitement and hold a contest each month for a free (meal, monthly dues, etc). All I’d need is a little spot to put an entry Box... and your permission. What do you think?”

Collect the...

Continue Reading...

Lead A Day Club 03.19.2021

lad lead a day Mar 19, 2021

Question to ask yourself, as 6+ figure year earners do:

"What support do I need in place,
to go where I want to go in my business?"

(Notice the question is not "what support can I afford"
Go first to what do I NEED and figure out the How)

LAD 28 Minute ACTION

Spend 28 minutes today brainstorming how your business could benefit and grow from hiring an assistant ...

  1. You're experiencing “Growing Pains” with your Business and ready for the next step up.
    1.5 – You work too long of hours. Your day starts at 6:00 am when the first thing you do is check your emails on your phone – even before you grab that first cup of coffee. Unfortunately, it may not end until 9 – 10 or even past 11 pm when you check your emails for the last time before you close your eyes. The time between these two points is just a blur with contacting clients, setting up listing appointments, and drafting offers.
  2. You feel overwhelmed. Real estate can...
Continue Reading...

Lead A Day Club 03.18.2021

lad lead a day Mar 18, 2021


Part of what 6+figure Earners know is that Risk is a springboard for success.

“Take calculated risks. This is quite different from being rash.”
~General George S. Patton

LAD 28 Minute ACTION

The single best source of business for a real estate agent is their current and past clients!

Often we don't ask for business because we don't know how to ask graciously.

Try these conversation starters today with 5 of your current/past clients from Coach Mike:

  • “By the way, the majority of my business comes by word-of-mouth from my great past clients. It’s how I prefer to run my business – working with people who know me already, or friends of those people. So, if you know anyone that is looking to buy or sell a home this year, would you mind introducing them to me?”
  • “I want to work with more clients like you! I find that people looking to move often know others in that same position. How would you feel...
Continue Reading...

Lead A Day Club 03.17.2021

lad lead a day Mar 17, 2021


Yesterday I mentioned finding a Point of Differentiation. What do 6+ figure earners know that maybe we don't know? It's to absolutely focus your marketing on ONE. And to keep the focus there.
As CEO of your brand... your business... it's YOUR job to keep bringing the rest of your Team back to that one thing. Yes, you have a Team, even if you are an Agent of One. Your friends, your family, your past clients, your COI, your Agent friends. Define Yours and put it in EVERYTHING.

LAD 28 Minute ACTION

Hopefully, you did yesterday's 28-minute action and you have a POD identified. Today you spend 28 minutes updating EVERYTHING with that POD. Your standard signatures. Your Linked-In page. Your Facebook description your Twitter description. All the websites you are on.

Show the world who you are and why you are different today. Every one of those changes will cause someone to notice you in a different way...

Continue Reading...

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.