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Monday News You Can Use 10.26.2020


Wealthy New Yorkers are fleeing to the Hamptons  causing a boom. 
Malls getting creative to attract people. 
Send to everyone - yard upgrades that make money 
Conversation Advancer:
Buyer:  I want a deal. I don’t want to offer over asking. 
I hear you and you know you’re not going to get a good deal on sales price in this sellers market.  The great deal is the below 3% interest rate. 
 Tech Tip
 Use Fiverr's Real Estate Store to your advantage - virtual staging is pretty awesome
Your Coaching Matters Supports Agents and Brokers to
Elevate the Professionalism of Real Estate. 

If you are not a member, will you join us at 
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Lead A Day Club 10.23.2020

lad lead a day Oct 23, 2020

Fundamental Mindset Shift

Can we let go of "scripts" and just get into some good conversations??


LAD 28 Minute ACTION

So many of us complicate calling our Database with Monkey Mind:

What will I say?

I haven't called them in a long time (or ever).

I'll be bothering them.

I'm not sure they know who I am.

[Insert your own MM conversation here]

Don't overcomplicate this. We aren't calling to get a credit card number out of them... We are calling to check on them and see if there is something going on in their lives that you could help with as a Real Estate Agent. That's all.

Hi Jane, It's your name_ at _company_. I was calling to see how you all are doing there at the address. Everything going ok? Anything I can do to help you?

Let THEM talk.

It's an easy conversation.

Oh, and "Gosh, Joe, I'm pretty busy right" now...

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Lead A Day Club 10.22.2020

lad lead a day Oct 22, 2020

Fundamental Mindset Shift

Life Begins at the End of Your Comfort Zone.


LAD 28 Minute ACTION

Today's Action: Use your hobby(ies) to create a social community. I know... I know... but I'm not "comfortable" with that! See image above. Are you ready to stretch?"

Whatever you might be into, there is probably a Facebook group for it, plus LinkedIn, Meetup, or whatever Groups filled with people who have the same interest as you. HINT: Don't try to do them ALL. Just find ONE.

What better way for a Realtor to build leads than to talk to people who have the same interests? Go see what you can find NOW around what you love to do… and dive in being of service to the group. HINT #2: Don’t talk about real estate, just the topic, unless it comes up in conversation like “I was at one of my new listings tonight and saw (whatever your group is about - their...

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Lead A Day Club 10.21.2020

lad lead a day Oct 21, 2020

Fundamental Mindset Shift

LAD 28 Minute ACTION

Today's tip is to offer more service with no expectation of someone saying 

"I want to buy or sell.”

Try sending this email or note to your past buyer clients and buyers that bought your listings…  and to your centers of influence:

"I had an interesting conversation last week with a client about financing. They thought that refinancing was only a "once-a-lifetime” thing. 

So I wanted to share with this everyone I know:  In our current interest-rate environment, it is probably worth your time to explore refinancing.. if your current rate is at or above 3.875% -  or if you have equity you’d like to get out of the home to fix it up, pay for college, or buy an investment property, or for anything really..."

"For example, my client last week had a 5.675%...

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Lead A Day Club 10.20.2020

lad lead a day Oct 20, 2020

Fundamental Mindset Shift

Who is Around You?

LAD 28 Minute ACTION

Today for 28 minutes do the following:

Set a timer on your phone for 5 minutes and as fast as you can, write down the people you see or talk to most often. Keep going for 5 minutes. You may have a HUGE list or just a few but really think about it.

Next... decide which of those people inspire you the most.

Spend the rest of your 28 minutes calling the top few and set up a time to catch up. Use Zoom or Google Hangout or FaceTime or wherever you do that sort of thing… Just to share what's going on in their lives and in yours.

When you meet and talk …  at the appropriate time in the conversation (you'll know it instinctively), tell them about your goals for your business from now through year end (you need to have a goal to share one, just sayin’) and ask them if they have any suggestions ... from...

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Lead A Day Club 10.19.2020

lad lead a day Oct 19, 2020

Fundamental Mindset Shift

"Real Estate is the Best Career in the World!"

LAD 28 Minute ACTION

It's OK. You're in the right place at the right time. Always have been.

You've done some great things and will do even more great things.

As a Realtor, you change lives, including yours.

You've been knocked down and gotten back up.

You have the power to end this year STRONG and have 2020 be the best year of your life.

- Paraphrasing a TUT

Today's 28-minute action is to simply contact all outstanding leads. You have them sitting there… have the courage to follow up on them. Start with those that came this month and work backward to the start of this year.  One of our Coaching Clients did this exercise the first 2 weeks of October and has 5 listings coming on the market by the end of the month.

If you have no leads, contact your existing listings and sales and...

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Monday News You Can Use 10.19.2020


Send to all your clients' post on Facebook etc: National Prescription Drug Take-Back Day 
Credit tightening on FHA mortgages - Rates falling
VA Costs your buyers should consider
No Industry is Safe - Air BNB Competitors are popping up. 
Subscription-Based Travel - another timeshare fiasco or worthwhile service?
Want to rein but don’t have great credit - try these ideas
Conversation Advancer:
Just Listed or Just Sold Calls - I'm not interested.
I understand and I’m not here to sell you anything. I just dropped by/called today to let you know that your neighbors at 123 Sycamore just listed their home for sale. I am wondering if you know anyone who is looking for a home in our neighborhood?
 Tech Tip
Draft by Slite
 Use your web browser for quick notes and ideas and...
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Lead A Day Club 10.16.2020

lad lead a day Oct 16, 2020

Fundamental Mindset Shift

Who is supporting you?

Are you using that support to your full advantage?


LAD 28 Minute ACTION

Spend 5 minutes of your 28 today writing down who supports you. Your staff, your vendors, your coaches, your manager, your past clients and raving fans... your friends, your family...

Write them all down.

Now... for the rest of the 23 minutes contact those people and thank them for their support. Ask how you can support THEM more. This may turn into them asking you how they can support YOU more.

I guarantee they will have YOU top of mind when they need to refer someone to an agent next.

This ONE 23 minute action could create more deals for you over the next 12 months than ANY OTHER ACTION you take.

Hint: Schedule this one for each 6 months as a repeating event in your calendar. It's fun and you get to help more people. How much better can it get?

WE can...
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Lead A Day Club 10.15.2020

lad lead a day Oct 15, 2020

Fundamental Mindset Shift


LAD 28 Minute ACTION

Seth Godin wrote a blog post titled Your Fast Car

Here it is:

Right there, in your driveway, is a really fast car. And here are the keys. Now, go drive it.

Right there, in your hand, is a Chicago Pneumatics 0651 hammer. You can drive a nail through just about anything with it, again and again, if you choose. Time to use it.

And here's a keyboard, connected to the entire world. Here's a publishing platform you can use to interact with just about anyone, just about any time, for free.

You wanted a level playing field, one where you have just as good a shot as anyone else?

Here it is. Do the work.

That's what we're all counting on.

For you to do the work.

OCTOBER is DO THE WORK month. Find someone who wants to buy or sell today and BEGIN to work on creating enough HOPE and CURIOSITY... and perhaps some DOUBT about...

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Lead A Day Club 10.14.2020

lad lead a day Oct 14, 2020

Fundamental Mindset Shift



LAD 28 Minute ACTION

Here we are... With about 6-8 weeks remaining to Pend Listings Sold or Buyer Sales that close this year.

4th Quarter is SO important with the first half being your homestretch... You've been around the track 3 Times and are on the last lap for this calendar year!

Imagine a rowing race. THIS is the time to give it your ALL. Lean in... Push hard... Pull hard.... do JUST A LITTLE MORE than you have been.

Are you ready to GIVE that the next 6-8 weeks to meet your Goals?

Are you willing to push that 28 minutes to 30 or 40 or 50... or even to an hour or more?

Are you willing to call every single lead that didn't list or buy this year and see if they are ready now?

Are you willing to call through every single Past client and COI in your Database?

Start now with spending 28 minutes today creating the PRECISE plan of...

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