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Lead A Day Club - 02.09.2021 - Learning to Fail Level 2

lad lead a day Feb 09, 2021

There are 5 levels of Failure described in the book Go for No.
Mastering the 5 Levels will make your SALES SOAR! 
We move on to Level TWO today!

Level 2 is the WILLINGNESS to Fail.

-Richard Fenton & Andrea Waltz

LAD 28 Minute ACTION

The second level of Failure is the WILLINGNESS to fail. 

"When people develop the willingness to fail they come to accept that failure is a natural byproduct of seeking success. Fewer than 20% of people make it to this level for any sustained period of time."

Today we start SUSTAINED failure with our eyes OPEN and ACCEPTING of the thought: "This is part of the path of success."

It's NORMAL for people to say No. Did you make it the whole 28 minutes yesterday?

GREAT! Because today we do it again. The same exercise with eyes open and 100% receptive to NO.

Write out "NO is part of the path to success" and read it out loud between calls today.

Go for as many No's as you can get in 28...

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Monday News You Can Use 02.08.2021

Bank of America committing $15 Billion for Affordable Housing
Refinances Surged last week are you contacting your past clients (including buyers of your listings) 
Send to everyone - decorating ideas to NOT Do
Send to your buyer leads - How to lose your earnest money deposit.
Step Up in Value on the table for Bidens Tax Plans - could spur some sales!

Tech Tip

Battery or Solar Powered Lighting 
for your vacant listings, dark basements, or closets. 

Conversation advancer of the...

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Lead A Day Club - 02.08.2021 - Learning to Fail Level 1

lad lead a day Feb 08, 2021

There are 5 levels of Failure described in the book "Go for No." Mastering the 5 Levels will CAUSE your Sales to grow by LEAPS! Are you willing? Let's go for the next 5 days:

- Level 1 is The ABILITY to Fail.

-Richard Fenton & Andrea Waltz

LAD 28 Minute ACTION

"100% of people on earth have the ability to fail... FAILURE is where we all start!"

What keeps people at this level is their intense desire to AVOID any form of failure at all costs. As a result, 80% of people never move past this level."

Today we are going to practice FAILURE. Our theme this week is LEAD GENERATION. How about we fail all week in the biggest way possible in that one thing. 

Yep... We're going to attempt to take the whole 28 minutes and fail as much as we can.


Your mission today is to contact someone you consider "Tough"... maybe FSBO's or Expireds or old leads... or even your Friends and Family.

You're going to communicate with them...

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Lead A Day Club 02.05.2021

lad lead a day Feb 05, 2021

LAD 28 Minute ACTION

Do you say to yourself: "If I ___, then ___ will happen." And then when it doesn't happen... we say "Well, that didn't work."

The fact is that there are many possible outcomes from the Actions we take. Tying a "certain result" to any Action and having that not occurred leaves a groove in our consciousness. Today's 28-minute action is to DO Actions with NO expectation of a "certain result" being made in advance.

No if, then. No Expectations.

Simply pick up the phone and dial; or go to FB and message; or open email and type. All you want to do is say - "Been thinking about you and wanted to see how you guys are doing!" and let the conversation unfold. It's an experiment.

The SUCCESS is you DOING IT for 28 minutes. Not any "certain result." Let me know you succeeded!

This may result in a lead today… or in the near future!

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Lead A Day Club 02.04.2021

lad lead a day Feb 04, 2021

LAD 28 Minute ACTION

Recently I was invited to visit a large Real Estate office doing over 1800 deals a year under one name. Yes, there's a Team, of course. And ANY of us could do the same thing. Profit from this team is WAY north of $5M a year. The Leader suggested a book, shown above. Not a book on Real Estate but on law firms. I went to Amazon and it was listed for sale for $945. Whoa. Right? So, I gave it a day (no knee-jerk reaction "well he said to read it, so what's $945??") and looked again online.

Found it for $45. Still a lot for a paperback book, but the wait saved me $900. People who earn over 6+ figures think about it before spending big money. And don't think about it to spend small money that could have a big impact.

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Lead A Day Club 02.03.2021

lad lead a day Feb 03, 2021

Pole vaulting on Jupiter

[And Sticking to Just the Facts]

Even an Olympic athlete is going to do poorly on Jupiter. The gravity is two and half times greater, which means you're just not going to jump very well.

On the other hand, our moon gives you a huge advantage... You weigh less than 30 pounds. It’s a mistake to judge your effort or your form in either setting.

It's not, "I jumped poorly on Jupiter and because of my poor form, I only went three feet." Instead, it's more like, "I jumped on Jupiter and I went three feet." --- There were two events: the jump and the result.

Best idea: Don't pole vault on Jupiter. Do it on the moon if you need a good score.

Second best idea: If you're stuck on Jupiter, give yourself some slack instead of crawling away in shame.

 ~ Seth Godin Blog Post


LAD 28 Minute ACTION

Come up with a Fact you can share with everyone you talk with today. Then come up with YOUR...

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Lead A Day Club 02.02.2021

lad lead a day Feb 02, 2021

Here’s another great lead source:

Older leads in your database

LAD 28 Minute ACTION

Often times leads just don't work out right away for a variety of reasons. They might not qualify, they might have decided to stay in the home for another year, etc.

Comb through your database and call all of those “lost leads” you haven’t talked to for a while. If you have an office that saves these types of leads ask your manager if you could have a list of old company leads.

Call to say hello. Here's an idea for a Conversation Starter and Ender:

“Just checking in to see how everything is going real-estate-wise. Have you given any more thoughts to (buying, selling, investing) or have your plans changed?

Thanks for thinking about that... I owe you a favor. Just let me know if you or anyone you know ever has any little real estate question and I’ll be happy to repay that favor.  And when would be best for me to follow...

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Lead A Day Club 02.01.2021- PM!

lad lead a day Feb 01, 2021

Here’s an outside the box lead generation idea:

Work Property Managers

LAD 28 Minute ACTION

Mid-sized Property Managers often do not sell listings or have the time to properly service a listing. Creating relationship (notice it's not "making 1 call") with several property managers who manage rentals in the areas you work in.

Offer to write a blog for them on the market, offer to do yearly CMAS for their clients, offer to pay a referral fee (or even co-list) the homes that need to sell, and offer to send them your rental clients.

Find 2 to 3 today and send them a letter or email and then follow up up 2 days later with a phone call and email if you can. Reach out on social media, mail a 2nd note.... You might find them in your local NARPM chapter.

Dear Property Manager,

I noticed you are active in the same areas I am and wanted to offer you and your clients several services. I would be happy to write a monthly blog for your...

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Monday News You Can Use 02.01.2021



Slowing Momentum is predicted 

Capital Gains Tax and real estate (If you want to know more about 1031 Exchanges let us know we have a course coming up ) 

Interesting video on the Reddit stock Rocket Companies 

Tech Tip

Tech Tip - If you are not using EDMM - you should


Conversation advancer of the week: 

I want to wait Until Vaccines are rolled out
I agree. Would it be a benefit to you to see the comps now and for me to see the house (virtually) so you could use this time...
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Lead A Day Club 01.29.2021

lad lead a day Jan 29, 2021

Lead A Day Club Question to End January:

It's a simple question. Yes or No? Have you met your goal for this month? And if you did... Did you Open enough transactions this month so if multiplied by 12, you will meet your annual goal?


LAD 28 Minute ACTION

If the answer to the question above is YES then it's clear that you ARE doing the things that close the gap between who you want to be and who you are.

If the answer is NO, then do this for 28 min:

Think about last year. What worked BEST for you in terms of CLOSED and PENDING transactions... Notice I did not say what generated the "most" leads.

Leads are great, but closed leads that pay without referral fees and at prices and commissions that fit your minimum standards... those are the sources worth putting more effort into.

What sources of business paid you BEST?

Whatever source that was, put a focused, uninterrupted 28 minutes into...

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