One small step you can take to generate a lead is to simply ask your own friends.
We often take for granted that our friend understands our business... and we make it worse by telling them how "busy" we are all the time.
Take 28 minutes to reach out to your best friends and explain that your business is primarily based on repeat business and introductions from others.
Ask them to listen for others in their lives that could use the wisdom and help a professional Agent can bring. Be sure they have ALL your contact information in their cell phones to share your contact with others, as well as a few good old-fashioned business cards in their wallets.
When they know you are LOOKING FORWARD to hearing from them with names of people you can help, they are far more likely to call you...
Keeping it professional. Today's Idea is to think of the most PROFESSIONAL people you know in the following categories. Choose 4. Then contact each one to schedule a breakfast, lunch, or coffee with them over the next 2 weeks.
Yep, you only get 2 weeks.
On the appointment, you ask them their best tips to coming across so professionally. AND give them a lead they can work if you can think of one. In closing, you'll ask them to do the same for you if they are willing.
If they are not, you need to find out what you need to do to EARN those leads.
Termite Inspector or Entomologist
Real Estate Attorney
Real Estate Brokerage Owner/Manager (yours I hope)
In this VERY HOT Sellers’ Market you may not only need to get a little creative with your buyers, but Be Aggressive. If you and your buyer(s) have been missing out on getting their offers accepted, ask your buyers if they are willing to put themselves out there – way out there – to get an accepted offer.
Write out the 3-5 Very Important Tasks to keep your business growing and thriving.
At least two of those are Lead Gen and Lead Follow Up, right? Right?
That is why you are reading this...
Today's Lead Gen Action has potential Preview homework: Pull up a new listing nearby you in MLS. It could be your own listing, or one from an office-mate, or someone else's. If you haven't seen it yet, make an appointment to preview it.
If you've recently seen a great house, no need to do the Preview homework, just use a house you saw in the last few days.
Then, come back and for 28 minutes call people you know to tell them about the property. Does...
“I’m working on it …”
I felt like my coach was pushing me too hard when she asked when I would start my coaching business.
Didn't she see how hard I'm already working?
“I need to finish this course first, so I know how to …”
Then, “I need to finish reading this book, so I know how to …”
Since I enjoy the direct effect coaching can have on people's lives and businesses, I've always wanted to incorporate coaching to my speaking services.
Years passed as I weighed the advantages and disadvantages, questioning whether or not that was the best direction to take...
Then I put in a lot of effort for several months...
I was reading, writing, and attending trainings...
And the never-ending supply of free webinars persuaded me that I needed to add one more tool to my toolbox before I could welcome clients...Oh, and I need to update my website...
Oh, should I rebrand my social media accounts...
Does this sound familiar?
LOOK at your own life. Who is in it that should buy a home? Who is in it who should buy a rental?
WHO would be better off if they did? Would retire with more income; Would stop paying off someone else's mortgage; Would benefit from a fixed monthly cost vs rents that keep going up?
I bet if you just sit and THINK about the people in your life you can think of more than 1 lead.
Today's action is fun. Get a piece of paper and a pen. Close your eyes and think about the following groups of people asking those questions above:
Your extended family
Your old high school or college friends
Your kid's friends parents
Your Facebook Friends
Anyone you pay money to like your hairdresser, dry cleaner, yard guy, etc.
How many leads did you come up with? We so...
I think would be useful on a presentation
Contact every VENDOR you know.
Ask them if they own or rent.
If they own, ask what it would take to sell their home, and where they'd move next if money were not an issue.
If they rent, offer to help them buy.
In either case, ask if they have any friends, kids, or parents you could be of service to.
What a spirit of contribution you are!
Three Rules to make your Database system work perfectly and never lose a lead again:
1. Enter every lead every time, 100%.
2. Every person in the DB has a next contact date, or they are DONE (no more follow up) OR they can be "email only" if you have an email newsletter or other occasional group email.
3. Open the DB every morning and contact or attempt those people due for contact. AND schedule the next contact or make DONE.
You're going to love this one.
1. Gather all leads on your desktop right now or in any of the top drawers.
2. Enter them into whatever Database System you are using.
3. Attempt to contact them.
4. Enter a note about the contact or attempted contact.
5. Make "done" or "email only" or schedule the next contact.
REPEAT until your desk and drawers are clean of any leads on paper.
If that was just TOO exciting and you want to keep going, open the rest...