Hopefully, you did yesterday's 28-minute action and you have a POD identified. Today you spend 28 minutes updating EVERYTHING with that POD. Your standard signatures. Your Linked-In page. Your Facebook description your Twitter description. All the websites you are on.
Show the world who you are and why you are different today. Every one of those changes will cause someone to notice you in a different way TODAY.
PLUS THE ABOVE:
Use each of those avenues to post something new for your followers to notice. An article related to your POD. A testimonial from someone affected by your POD. Or even what it means to have that POD. Send to the masses today and ask who those reading know that you can help, given your particular POD.
If you need help with this, just ask.