What 6+ figure agents know:
You must develop a strong point of Differentiation to compete on the Playing Field. AND you must be courageous and compelling in explaining the benefit of this difference to potential Clients.
Today's 28-minute Lead Generation idea is to look at possible Points of Differentiation. What makes YOU great to work with for your clients? Spend half of your time picking out 2-3-4 points to choose from (Note, you can DO all of them but we're going to use these for a Contact to pick the top ONE).
Spend the 2nd half of your 28 minutes writing an email you BCC to all your best friends, family, past clients, and other COI. Ask them for a quick favor to help you out. Ask WHICH of the 2-3-4 you came up with is the MOST important to stress when marketing yourself. Explain you DO all of them but want to focus on the most important as seen by the public. Have them rank in order and get back to you.
( Yep... you just marketed your best Points of Differentiation to your best people... )
BTW, when you are done, I'd like to hear from you - What did you choose? How did it work TODAY in THIS 28-minute span?
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