Lead A Day Club 03.09.2021
Mar 09, 2021 |
What's on tonight?
by Seth Godin
A few decades ago, there were only three channels to watch. Worse, it was common for people to continue watching the same channel all night, rather than checking out the two alternatives. The 8 pm lead-in was critical.
TV Guide, at one point the most valuable magazine in the United States, changed that. The entire magazine was devoted to answering just one question: What's on right now?
It turned consumption into a bit more of an intentional act. I mean, people were still hiding out, glued to their TVs, but at least they were actively choosing which thing to watch.
The internet, of course, multiplies the number of choices by infinity. And our screen time has only gone up.
But here's the question: The next thing you read, the next thing you watch--how did you decide that it was next? Was it because it was the nearest click that was handy?
Or are you intentional about what you're learning, or connecting with, or the entertainment you're investing in?
We don't have a lot of time. It seems to me that being intentional about how we spend our precious attention is the least we can do for it.
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Today's 28-minute Lead Generation Action is:
Spend ONE minute to get INTENTIONAL.
DECIDE how you will spend the next 27 minutes of your day from the 2 options below or from what you KNOW will be the best use of your time. ON PURPOSE.
YOUR TIME IS VALUABLE. Tomorrow we will look at exactly HOW valuable...
- Pick up the cell phone and look at the last people you spoke to. Keep going until you find one that needs a call back from you right NOW. Be willing to ask at the END of the call who else they may know that you can help with your services. REPEAT through 27 minutes.
OR
- Look at your calendar going backward. What was the last appointment you went on that you need to follow up with RIGHT NOW? Be willing to ask at the END of the call who else they may know that you can help with your services. REPEAT through 27 minutes.
Give people the opportunity to introduce you to another Lead.
DANGER: This may result in SEVERAL new or revived Leads.
