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Real Estate Conversation Advancer (objection handler):
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Zillow told us our house is worth more than you are stating.
Here's what you say: "I understand - getting the most money possible is important to you. Are you familiar with how Zestimates work?"
"Zestimates take the deed recordings in a geographic area to determine the number. Obviously they don't factor in much beside square footage values. That includes refinances and deed transfers from family members, and they don't include the condition of the home or any upgrades. They can often be too high or too low. Right now in our area their average margin of error is 2.02%",
(find yours here: https://www.zillow.com/zestimate/#acc)
"I will supply you with accurate information from the MLS, which includes interior photos of the properties that buyers most likely will see when they are also looking at your house. In addition, I can show you the recent sales in the area that appraisers will look at when determining the value of your house from the buyer's mortgage company. I've also seen many homes and can factor that information in. Have you seen any of the homes in your area recently? Are you looking for artificial intelligence or actual intelligence?
"Don't you want the best information available when you decide how to price your house and when to place it on the market? Great lets get together - I have today at 4:00 or tomorrow at 6:00 available!"
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Getting Busy
Mike Stott
www.YourCoachingMatters.com
Cell: 678-232-0927
Office: 770-726-1256
International Coach Federation • Certified ACC
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