Monday News You Can Use - 07.04.2022
Jul 04, 2022
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(From AZQuotes)
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Conversation to Have with YOURSELF:
Why buy leads?
Recent article about Open Door and Zillow Close rates - 1.7% and 1.8% - lets say Zillow charges $1500 a month for “10 to 15 Leads per month” (this was the last offer from Zillow for a zipcode I sell in)
So I might get 180 leads a year.
Our average price is about $350,000 and average commission is about $9000. So 3 to 4 closings could be expected from the 180 leads (but that’s the number that close not the number I close since most leads are sent to more than one agent.)
But let's say four deals close out of those leads. 4 closings times $9000 equals $36,000 in income. $1500 a month to the lead source is $18,000 a year. So the lead seller would say it is a 200% return on investment.
It is the equivalent of a 50% referral fee.
AND it doesn’t factor in the time and effort spent on the 176 leads that didn’t buy. Even if its just 30 minutes a lead that’s 88 hours of effort and if your time is worth $100 an hour that’s $8,800. Not much profit left is there? $9,200 less expenses.
What if you took $18,000 and spent in on meaningful events and pop-by gifts for your past clients?
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Tech Tip
Anyone using CURBIO.COM?
Pretty cool service although their estimates are on the high end.
My experience with their people has been fantastic.
Curbio, Pre-Sale Home Improvements. "We help homeowners and their agents renovate homes before listing: kitchens, bathrooms, painting, roofing, flooring, appliances, HVAC, landscaping, window and door replacement, and so much more."
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