Top 10 Cities to retire in the comments are hilarious
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TECH TIP
Stop Dripping on potential clients
Hyper-personalized messages
Datasets and predictive analytics allow agents to understand their customers better and group them with those who share similar lifestyle characteristics. As a result, agents can now build highly targeted messages and content that target particular audiences. They send emails to describe the housing, the benefits, and the documents needed to conclude a deal. What's more, agents use Facebook and Instagram to conduct tours of apartments or houses. They can also create their own YouTube channel, where they talk about the latest news on the real estate market, share life hacks in this industry, and much more.
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Real Estate Conversation Advancer (Objection Handler):
Zillow told us our house is worth more than you are stating.
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What you say: “ I understand - getting the most money possible is important to you. Are you familiar with how Zestimates work?"
“Zestimates take the deed recordings in a geographic area to determine the number. Obviously they don't factor in much beside square footage values. That includes refinances and deed transfers from family members, and they don’t include the condition of the home or any upgrades. They can often be too high or too low. Right now in our area their average margin of error is 1.96%" (find yours here https://www.zillow.com/zestimate/#acc) at your price the up to 4% difference (2% above the actual price and 2% below) could be a lot of money couldn’t it?
“I will supply you with accurate information from the MLS, which includes interior photos, of the properties that are most likely to be seen by buyers when they are also looking at your house. In addition, I can show you the recent sales in the area that appraisers will look at when they’re determining the value of your house from the buyer’s mortgage company. I’ve also see many of the homes and can factor that information it also. You’ll get my experience to rely on. Have you seen any of the homes in your area recently?
“Don’t you want the best information available when you decide how to price your house and when to place it on the market? Great lets get together - I have today at 4:00 or tomorrow at 6:00 available! ”
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Clarity Baby!
Mike Stott
www.YourCoachingMatters.com
Cell: 678-232-0927
Office: 770-726-1256
International Coach Federation • Certified ACC
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