The mindset shift today is away from:
"I have to put everything aside and not handle what I need to in order to prospect "more"
- to -
"I have to put everything aside for 28 minutes of focused lead generation and/or lead follow up to MASSIVELY add to my income. And THEN I can still do what I need to do in the Whirlwind of today."
Today, set a timer on your smartphone for 28 minutes and do the Action below.
No matter what, do NOT answer an email or text, nor look up anything online. All replies and research are to be done AFTER today's exercise. Ready?
Step 1 - Google: "Homes for Rent by Owner" in your town/area/city OR if you have a local paper pull FRBO's from that.
When I did this, in less than 3 minutes found 12 homes for Rent by Owner in my area. 8 of them were properties I'd love to list and sell.
Step 2 - Next, contact those owners with 2 simple questions: "Have you rented the home out yet?" If no: "Have you ever thought about selling it?"
As a great salesperson, you can take the conversation from there...
What I discovered is a good % of For-Rents-By-Owner were REALLY people who wanted to sell but hadn't yet and were trying to rent instead.
How did I discover this works? When I was brand new in Real Estate I was too afraid to call For Sale by Owners, so instead every day I called all the For Rent by owners from the newspaper in our small area.
No other agents were calling them, so they were open to talking to me. I took my first 2 listings from those calls in less than 5 weeks. Yes, I had to make a lot of calls and get a lot of No's. It's OK.
Getting 2 listings every 4-5 weeks is a LOT every year!
From one simple source taking 28 minutes a day.
My 3rd listing came from calling my COI and asking who they know. We'll talk about that one more later.
Ready to try it? Great. Because THIS may result in a lead today… or in a lead in the near future!
GO. Timers set. Try it.
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