Lead A Day Club 12.04.2020
Dec 04, 2020 |
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Put on your detective hat for December...
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"Prospecting for real estate business is a little like being a private detective."
My first mentor in the business over 34 years ago taught me this and I took it to heart. What I knew were the numbers... One in 10 people are going to move this year. Sounds easy, right? Find 1000 people and 100 of them are prospects EVERY YEAR, right?
Well... it's not quite that easy. Here's why:
SOME of those people that move will move into another property they own. And will rent or privately sell (like to family) the home they are in.
SOME of those people are tenants... and will remain tenants in their move.
SOME of those people will be foreclosures.
SOME of those people will move into rental retirement communities and the house will sit vacant while they "Try it out."
I'm sure you can come up with other "why's" they don't use us as an agent.
Worst of all... SOME of those people WILL need us over the next 12 months but don't have any idea of it today when we talk to them.
Your Mission, if you choose to accept it is to be the detective. To be curious.
To find out if you can find a clue by asking... (watch the 3-second video clip below).
