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Lead A Day 9.23.2020

lead a day Sep 23, 2020

Fundamental Mindset Shift

If you are waiting for someone else to make it happen, it's gonna be a long wait.

LAD 28 Minute ACTION

28 minutes of doing it yourself.

Allowing NO excuses, can you find great contact information for a lead you have that you don't have great information on now?

Step one - Pick a lead. That name that is on the open house sign in sheet but the number and email are illegible. That lead you got online with just an email address, no name. That person who's a neighbor of a friend but you have no other info. If you don't have someone like that, then pull up an expired listing.

Step two - Imagine you HAD to reach this person. Its life or death. Or if that's too dramatic, they accidentally left their diamond ring on the bathroom counter at the open and you have to find it to return it. Make up a story that motivates you.

Step three - Find them. Find all the info you can about them. Look on Social Media. Try googling a number or name or address. Use tax record search if you know about where they are. If you know the address, plan to go to the door, or put a handwritten note in the mail or dropped off.

NOW, Excuses are a thing of the past. The harder they are to find, the less likely you have ANY competition. Go get em'.

If you have a staff, teach them how you did it so they can do it for you next time. THERE IS NO ONE YOU CAN'T FIND IF YOU TRY HARD ENOUGH.

True story:

Before the internet was what it is, we had a deal falling apart because of a personal recorded mortgage on a property from 15 years earlier that had never been released. Though the owners had payoff records of their payment, the prior owner had never filed a release of the lien.

Couldn't find the parties. Couldn't get the court to file on it and release without a 6-18 month extensive process. I did what I could and could not locate them. Interviewed neighbors that had known them. Got on DISCS sent to me ($900 back then!!!) and got some leads from all those sources but we could not find them. 

So... we hired a private detective. Yep. Private-eye... In the state we were pretty sure they'd moved to. Cost us $250 but he found them! They signed the release and we closed.

I repeat: There is no one you can't find if you try hard enough.

What excuses are you letting get in the way?