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Lead A Day Club 03.08.2021

lad lead a day Mar 08, 2021

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It only takes 28 minutes a day to change your business forever. Plus it's way easier than a chunk of 140 minutes once a week, isn't it??

 

 

 

LAD 28 Minute ACTION

Today's 28-minute Action is to do a "28 minute Farm".

Quick...

Step 1 - Pick a geographic area that is super small. Like the streets around a listing you have or a sale you just made. Something you've done right that you'd like to duplicate. Got it? Great. 1 minute in, 27 to go.

Step 2 - Do a General CMA in your MLS for that criteria above. NO criteria other than the Neighborhood, Street, or Area. 3 more minutes down, 24 to go.

Step 3 - For 24 minutes, call that area with the CMA to reference, offering to send them a copy... using whatever service you use for phone number lookup (hopefully, you have one already, if not here are a few you might want to try after-tax records (some have #'s) or just plain old "google it". Click on the image below to go to these sources.

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Conversation starter might go "Hi, It's Tracy from the real estate company that just listed/sold the house near you at (address). I just ran a general CMA for the area and would love to mail you a copy if you have an interest in seeing what homes are selling for around you. Would that be OK?"

Yes/No

"OK, great - by the way... when will you all be moving next? I'm looking for another home to sell in the area."

You know what to do next.

GO!